Harvard professor of economics: the old iPhone before the launch of the new iPhone "Auto" slow down!

Every time there is a new iPhone launch, you will feel your old iPhone suddenly slow? This is a psychological effect, right? But there are conspiracy discourse which is Apple deliberately! The purpose is to enable users to upgrade old new iPhone.

slow

However, the recent Harvard economics professor Sendhil Mullainathan published research to identify iPhone users feel the iPhone on sale and slow the relevant circumstances. In addition, he will be more Galaxy S series, at the time of sale will have a situation like the iPhone is now the emergence of this situation.

Although Sendhil Mullainathan did not say what conclusions, but Harvard economics Ph.D student Laura Trucco use Google Trends data to see how many people search for "iPhone slow", even cyclical changes, whenever approaching a new iPhone launch when users search for iPhone slow times will significantly rise!

Experiments with yoshikidai apply in the Galaxy S, only to see a steady increase in search Samsung Galaxy slow and not because of the fast introduction of new Galaxy S series and change.

Mullainathan mean, Apple has an incentive to use the experience through the influence of users, namely to increase sales as well as unified iPhone OS version, and because Google is not valued to sell mobile phones, but not too fancy but Samsung OS version dispersed, so there is no need to make the phone "change Slow. "

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